Tender Summary

Media Buying Framework Agreement for Imperial War Museums (IWM)

Buying Organisation

IWM/2324/Mkt/3184: Media Buying Framework Agreement for Imperial War Museums

Contract Value

£637,000

Suitable for SMEs

Yes

Suitable for VCSEs

Yes

Tender Description

IWM is tendering for a framework of suppliers to provide media and digital advertising strategy, buying and planning. The appointed agency/agencies will support marketing campaigns for IWM including those for brand, destination visitation, major events, membership, and temporary exhibitions across our sites, with both regional and national reach.

The tender comprises two lots. Agencies are invited to pitch for either a single or multiple lots, depending on their expertise:
Lot 1: Media Strategy, Buying and Planning
Lot 2: Digital Advertising Services & Google Grants Management

Social media advertising and organic activity are managed by in-house teams and are out of scope of this tender.

Tender categories (products & services required)

Advertising services (CPV 79341000)

Region

United Kingdom (UK)

Buyer Information