Tender Summary

CANCELLED - 3872.PS.LWM.23 Advertising Services - Media Planning and Buying

Buying Organisation

UNIVERSITY OF SHEFFIELD

Contract Value

£2,800,000

Suitable for SMEs

Yes

Suitable for VCSEs

Yes

Tender Description

THIS TENDER HAS BEEN CANCELLED
The University of Sheffield would like to work with a single innovative and insight-led media planning and buying agency to advertise the University to our diverse range of audiences. This includes but is not limited to:
1. UK Student Recruitment (undergraduate and postgraduate)
2. International student recruitment
3. Policymakers and funders, Global academics (professors and lecturers), Business leaders and employers
4. Apprenticeships targeting 16-18 year olds and employers

The successful agency should have experience and expertise in effectively targeting the above audiences through the following channels:
1. Social media advertising
2. Paid search advertising
3. Mobile advertising
4. Display advertising
5. Podcast advertising
6. TV advertising
7. Cinema advertising
8. VOD advertising
9. Audio advertising
10. In-game advertising
11. Print advertising
12. Out of home advertising
13. Any new or relevant platforms to target our audience appropriately

The full technical specification can be found in the SQ and ITT documentation which will be available after you have expressed your interest on In-Tend.

Tender categories (products & services required)

Advertising and marketing services (CPV 79340000)

Region

Yorkshire and the Humber (UKE)

Buyer Information