Tender Summary

Customer Data Platform (CDP)

Buying Organisation

The British Broadcasting Corporation (BBC)

Contract Value

£10,000,000

Tender Description

The BBC is looking for the service of a Customer Data Platform (CDP), which will be responsible for data management, campaign management and activation. The service will ingest, host, model and manage data by connecting to the BBCs data warehouse, and will manage platform access to this data. It will also oversee campaign creation, orchestration and activation across multiple owned, CRM and paid media channels.
The spend range is over the term of 7 years.
This includes 1 year for integration/transition, named "Year 0", and a period of three (3) years from the Service Commencement Date (the Initial Term). The Contract may be extended for further 3 years from the end of the Initial Term.
The spend range over the 7 year term is between 8 million - 10 million. The spend ranges are not committed spend ranges, and are therefore "only an
estimation" of spend that could be made through the Agreement.

Tender categories (products & services required)

Data management services (CPV 72322000)
Software integration consultancy services (CPV 72227000)

Region

United Kingdom (UK)

Buyer Information