Tender Summary

UK_2024_Media Buying, Planning & Optimisation Agency

Buying Organisation

British Council

Contract Value

Unknown

Suitable for SMEs

Yes

Suitable for VCSEs

Yes

Tender Description

This invitation to tender seeks to obtain an agency partner to manage all media buying and planning activity for the English and Exams marketing function of the organisation. Expected ranges of services include but are not limited to media strategy and plan formulation, media buying and planning, market research and audience analysis, campaign management using performance data to continually optimise mainly digital campaigns as well as providing strategic advice to continually improve advertising strategies.

Tender categories (products & services required)

Advertising and marketing services (CPV 79340000)
Advertising management services (CPV 79341200)
Advertising services (CPV 79341000)
Advertising campaign services (CPV 79341400)

Region

United Kingdom (UK)

Buyer Information

British Council

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