Tender Summary

Innovate UK Business Connect - Challenge Fund media analysis and reporting

Buying Organisation

KNOWLEDGE TRANSFER NETWORK LIMITED

Contract Value

£50,000 to £60,000

Suitable for SMEs

Yes

Suitable for VCSEs

Yes

Tender Description

Innovate UK Business Connect manage the communications for the UKRI Challenge Fund.

Our objective is to measure performance of our media/social media engagement, in terms of volume/reach, tone and impact, and the impact of that, solely related to the Industrial Strategy Challenge Fund themes. We do not want this to be focused on owned channels (including gov.uk), but on bona fide media (print, broadcast, online) and on third party digital and social media posting/amplification.

The Challenges are part of government's long-term plan to raise productivity and earning power in the UK. They are at varying stages of maturity with some already completed and the final 11 finishing by March 2025.

The 11 Challenge Funds are:
Accelerating Detection of Disease
Commercialising Quantum Technologies
Digital Security by Design
Driving the Electric Revolution
Faraday Battery Challenge
Future Flight
Industrial Decarbonisation
Made Smarter Innovation
Smart Sustainable Plastic Packaging
Transforming Foundation Industries
Low Cost Nuclear

We require:
a single monthly report (April 24-March 25, 12 in total), that tracks and analyses:

Media profile in terms of reach, sentiment, and quality
Penetration of key messages - which messages have most and least traction with the media
Effectiveness of proactive communication and communication tools (press releases, op- eds, thought leadership etc.)
Key stories and events
Spokespeople quoted in the coverage
Journalists and media targeting

The reports should include:
an executive summary
charts and commentary
media highlights

It is important that the analysis is intelligent. For example, we:

- do not want analysis based on (claims of) multiple editions; or
- don't want analysis based on 'false positives' (if you use a simple word search method of tracking coverage, for example).
- do want analysis to intelligently distinguish between owned, paid for and genuinely persuaded channels.

Assumption: up to 300 items are analysed for each report, from UK and international media.
Assumption: key words, themes, and messages are provided by Innovate UK Business Connect

In response to this tender request, please provide a single, maximum 7-page word or PDF document that outlines:
Your experience and evidence of your ability to meet the requirement
Your proposed methodology
The deliverables achievable within the stated budget
An example of how the report will look
Your quality assurance processes

Evaluation Criteria
Responses will be judged on the evidence provided against each of requirements, effectiveness, and best value for money. We will favour evidence of use of human or artificial intelligence intervention, rather than simple word search.

Tender categories (products & services required)

Miscellaneous business and business-related services (CPV 79900000)

Region

North East (UKC)

Buyer Information