Tender Summary

Enrolment Support Services - International Students

Buying Organisation

University of Brighton

Contract Value

Unknown

Suitable for SMEs

Yes

Suitable for VCSEs

Yes

Tender Description

The University is seeking a third-party organisation to support the Application processing and conversion support for all overseas undergraduate and postgraduate applications. This is expected to include all undergraduate and postgraduate programmes that do not require an interview.

Application processing includes:

o Qualifying and processing student applications. Ensuring applications are completed correctly and fully with relevant accompanying documents included. Following-up on in-complete applications and tracking reasons for delays.
o Matching eligibility of applicants against entry criteria and issuing offer letters to qualified applicants.
o Updating applicant records on Brighton's admissions systems.
o Consulting with the Brighton based team about borderline applications.
o Supporting the CAS team with the delivery of pre-CAS interviews.
o Reporting regularly on progress and working to agreed KPI's.

It is expected that the conversion support services will work under the direction of the University of Brighton's Marketing & Recruitment Team and will include:

o email marketing campaigns to applications at the enquiry stage that generate new applications.
o email marketing campaigns at offer holder stage that drive conversion.
o Undertake work to enhance offer to enrolment conversion rates.
o Proactively develop initiatives to enhance and improve conversion.
o Gain marketing intelligence through telephone campaigns e.g. reasons why students are accepting/declining their offer or other sentiments as required by the University.
o Develop and execute an offer to enrolment phone call strategy that provides a high level of service and care to offer holders.

Tender categories (products & services required)

Administrative educational services (CPV 75121000)
Higher education services (CPV 80300000)

Region

United Kingdom (UK)

Buyer Information