totaltenders

Tender Summary

Marketing Insights and Research Services for The Royal Mint

Buying Organisation

The Royal Mint

Contract Value

£625,000

Tender Description

This opportunity is for bidders to join a framework agreement where awarded framework participants will have the opportunity to undertake various marketing insights and research services for The Royal Mint. Specialities and capabilities required include:
- Qualitative research.
- Quantitative research.
- Customer and market analysis to include market sizing, pricing and segmentation.
- Innovation in customer understanding e.g., observation, multivariate statistics and modelling, online communities, eye tracking and semiotics, usability experience, AI.
- Services: usage and attitude, customer loyalty, emerging markets.
- Specialist audiences: coin collectors or bullion investors, collectibles, gifters, LGBTQIA+, Asian/British Asian, People of Colour, Affluent/HNW, business decision-makers, institutional and/or retail investors.
- Specialist sectors: coins/bullion market, collectibles, business finance/investment, personal finance/investment, online retail, retail, manufacturing, sustainability, tourism, royalty, jewellery, luxury goods, auctions, millennials.
- Country experience: UK, USA, Europe and Japan capabilities.