Tender Summary

Digital Marketing activities in Mexico covering Pork for AHDB

Buying Organisation

AHDB

Contract Value

£180,000

Tender Description

AHDB recognise the need in Mexico for a social media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. As this is a new market for AHDB, we require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support. As the contract progresses, the recommended KPIs and measures will be monitored to assess the effectiveness, these will form part of the contractual agreement and will be reviewed and possibly updated every six months depending on outcomes.
AHDB are looking to appoint an English/Spanish speaking Marketing partner to help us to:
Maximise and track engagement with AHDBs core target audience social media
Encourage this target audience to make contact with AHDB for information and track their interaction with us on social media
Increase and track participation to our events
Reach out to the traditional trade media by releasing interesting and up to date Press Releases on our events, British Farming News and products.
The initial contract period will be for 1-year, estimated start date of 3rd October 2022 (indicative and subject to change), with the option to extend for a further 2 periods of 12 months each.
It is preferable that the supplier is based or has a commercial office in Mexico

Tender categories (products & services required)

Marketing services (CPV 79342000)
Advertising services (CPV 79341000)

Region

United Kingdom (UK)

Buyer Information