Tender Summary

GB-London: BTA891 Measuring the Value of VisitBritain's Commercial Partnerships

Buying Organisation

British Tourist Authority

Contract Value

£25,000 to £50,000

Suitable for SMEs

Yes

Suitable for VCSEs

Yes

Tender Description

For many years, we have worked with a range of commercial partners, typically transport providers (airlines, ferries) and tour operators and OTAs such as Expedia, STA or Cox & Kings. In the past, the role of partnerships was primarily seen as one of extending our organisation's marketing reach, both by increased campaign and media purchasing power in conventional marketing activity (typically equally matched financial contributions), but also through access to the partner's owned channels which we would not otherwise had access to - website, CRM, PR etc.

Tender categories (products & services required)

Market research services (CPV 79310000)

Region

London (UKI)

Buyer Information

British Tourist Authority

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