Tender Summary

QU571 - Safe and Active Mobility Social Marketing Campaign Safe and Active Mobility Social Marketing Campaign

Buying Organisation

Birmingham City Council

Contract Value

Unknown

Suitable for SMEs

Yes

Suitable for VCSEs

Yes

Tender Description

The Council requires a supplier for the provision of a Safe and Active Mobility Social Marketing Campaign. The goal of this intervention is to increase active mobility and inspire positive behaviour change among ethnic minorities. This campaign also aims to reduce road safety concerns that have been barriers to the use of walking and cycling as a means of movement around the city. As part of this campaign, it is critical to address these concerns and offer practical solutions.

You must use culturally appropriate approaches to encourage active mobility amongst ethnic minorities who live in the target wards in Birmingham. These ward areas are Lozells, Small Heath, Alum Rock, Aston, Handsworth, Sparkhill, Sparkbrook and Balsall Heath East, Birchfield, Bordesley Green and Holyhead.

You will also need to consider safety risk factors while promoting active mobility.

This will include but is not limited to:
o The use of pavements and footways, including any path along the side of a road should be encouraged. If there is no pavement, pedestrians should be encouraged to keep to the right-hand side of the road so that they can see oncoming traffic. To view other safety advice to guide messaging, use the Government's Official Highway Code - Rules for Pedestrians (1 to 35) at https://www.gov.uk/guidance/the-highway-code/rules-for-pedestrians-1-to-35?msclkid=ae20e99dbb2b11eca7a09893d739531b
o Encouraging people to consider routes away from vehicles, including our 600 parks and open spaces and 35 miles of canals
o Importance of being visible in poor light

This contract will be for a period of 3 months commencing July 2022.

The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity, please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant quotation documentation.
If you are unable to register with In-tend or have any questions or problems on how to use this web site please either email us at: cps@birmingham.gov.uk

Your completed tender submission should be returned by noon on 9th June 2022 via the 'in-tend' system https://www.in-tendhost.co.uk/birminghamcc/

Tender categories (products & services required)

Advertising campaign services (CPV 79341400)
Marketing services (CPV 79342000)
Printed books, brochures and leaflets (CPV 22100000)
Other community, social and personal services (CPV 98000000)
Leaflets (CPV 22140000)
Community health services (CPV 85323000)
Marketing management consultancy services (CPV 79413000)
Provision of services to the community (CPV 75200000)

Region

West Midlands (UKG)

Buyer Information